Definition of brand and branding Brand is a term closely linked to a product or place’s image and reputation in that it “captures the idea of reputation observed, reputation valued and reputation managed” (Anholt, 2010, p. 20).

1) argues “place branding consists in an adaptation of business theories and practices to places with an emphasis on corporate branding in order to establish a 

The Case Study of the Brand Identity Ticino March 2015 2 Acknowledgments I would like to take this opportunity to thank all the people who collaborated and supported me during the composition of my Master Thesis. Their precious help has been important for the development of this research. 2018-10-01 · More precisely what emerges from a critical assessment of theory is an understanding of place branding as a political instrument for urban policy which is characterized by a specific typology of “politics”, in which its essence is emerging as form of hybrid policy. (See also the next section for a more detailed description.) 2011-11-22 · marketing and its associated theory, then the study of place names (toponymy) arguably overlaps with theories and concepts involving brand naming within the marketing literature.

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Their precious help has been important for the development of this research. 2018-10-01 · More precisely what emerges from a critical assessment of theory is an understanding of place branding as a political instrument for urban policy which is characterized by a specific typology of “politics”, in which its essence is emerging as form of hybrid policy. (See also the next section for a more detailed description.) 2011-11-22 · marketing and its associated theory, then the study of place names (toponymy) arguably overlaps with theories and concepts involving brand naming within the marketing literature. This paper synthesises the diverse literature streams surrounding critical toponymy and brand naming through an exploration of place branding activities. The paper develops 2011-02-08 · Another important discussion we had during the 2nd Place Branding Conference was the lack of theoretical frameworks. There is no theory of place branding per se. Yet, should we aim to create a theo… 2018-03-01 · Studies by Balakrishnan, 2009, Pike et al., 2010, Dinnie and Melewar, 2010 state that the field of nation (place) branding is characterized by an increasingly large amount of real world activity, but relatively little rigorous theory building, hence, the domain of nation (place) branding remains undertheorized.

KW - Brand image. KW - Konkurrencefordele. KW - International konkurrenceevne.

The dialogical relationship between spatial planning and place branding: conceptualizing regionalization discourses in Swedenmore. by Andrea Lucarelli and 

City Branding: A State-of-the-art Review of the Research Domain. Article. Full-text Managing destination brands: Establishing a theoretical foundation.

2005-12-01

4. branding. Drawing on organisational identity literature and place branding, the authors advocate a more dynamic view of place identity that reveals identity as an ongoing dialogue between the internal and external. To progress place branding theory, calls are made to examine place culture in greater depth.

In this regard, a clarification of place identity notion represents a meaningful point for the advancement of refining place branding theory. Discover the world's research. Place branding strategies linking marketing to places have received increasing attention in practice and theory in the past two decades. It is generally assumed that place branding contributes to 2013-01-16 · This article introduces a novel approach towards place branding theory, adopting a view based on the relationship between the place brand and place identity. The article first evaluates the dominant conceptualization of identity within place branding.
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branding. Drawing on organisational identity literature and place branding, the authors advocate a more dynamic view of place identity that reveals identity as an ongoing dialogue between the internal and external. To progress place branding theory, calls are made to examine place culture in greater depth.

Article. Full-text Managing destination brands: Establishing a theoretical foundation.
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Place branding strategies are increasingly used to promote cities, regions and national parks. In this paper we analyse the evolution of landscape governance in three Flemish regions to discern the virtues of these place branding strategies in relation to other forms of environmental policy and spatial planning.